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NUNAVUT TOURISM, Canada
Nunavut Tourism was established in 1996 upon dissolution of three
regional associations. It has a nine-member board, a staff of
16, and more than 100 industry members. Nunavut Tourism has primary
responsibility for tourism development, tourism training and marketing
on behalf of Nunavut. The organization works with a number of
partners in tourism development such as the Government of Nunavut,
Parks Canada and Inuit Lands Claim organizations. As well, Nunavut
Tourism cooperates with other tourism agencies such as NWT Arctic
Tourism, Tourism Yukon, Canadian Tourism Commission and Travel
Manitoba in regional marketing initiatives.
Vision
An environmentally responsible and economically viable tourism
industry, characterized by professional delivery, and operating
in harmony with Nunavut culture and tradition.
Mission Statement
Nunavut Tourism is a not-for-profit membership association which
encourages tourism development, by providing specialized knowledge
and expertise in five key areas: marketing, research, industry
development, training, and visitor services.
Nunavut Tourism seeks partnerships with governments, Inuit associations,
communities, and tourism operators in order to exploit those tourism
opportunities which offer a means of sustainable economic growth,
cultural preservation, and social benefits for the people of Nunavut.
Nunavut Tourism’s Mandate
Identify tourism opportunities, in national and international
markets, which correspond, to the resources and potential in Nunavut.
Provide tourism data and market analysis to members and partners.
Assist new and existing operators in establishing excellence in
product design and delivery.
Identify quality, market-ready Nunavut tourism products and promote
them in appropriate marketplaces nationally and internationally.
Monitor and guide development of the Nunavut tourism industry
in a manner, which will further the industry’s sustainability
in accordance with Nunavut Tourism’s vision
Encourage co-operation between all Nunavut tourism industry sectors
and stakeholders
Encourage investment in, and expansion of, the Nunavut tourism
industry appropriate to the size of identified tourism market
sectors, and in accordance with the level of tourism acceptable
and appropriate to each Nunavut community
Educate the Nunavut public and political leadership regarding
the cultural, social, environmental and economic benefits of a
healthy Nunavut tourism industry
Serve as the representative voice of the Nunavut’s tourism
industry in bringing issues and concerns to the attention of the
political decision-makers.
Sustainable Model for Arctic Region Tourism (SMART PROJECT)
Nunavut Tourism, along with the Northwest Territories, was invited
to participate in this circumpolar project on behalf of Canada.
A representative from each of the two Territories attended a project
planning session in Tornio, Finland, with financial assistance
from the Department of Foreign Affairs and International Trade.
With on-going support from the federal government, Nunavut Tourism
has continued full involvement in the SMART project, and has taken
on responsibility for coordinating Work Packet 3: Development
of training curricula in Arctic sustainable tourism based upon
the six SMART principles.
http://www.nunavuttourism.com/
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