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Sustainable tourism is quality tourism.
This includes administration, planning, acting as a good
host and implementing safety issues through a quality management
policy. The Arctic can be a treacherous environment and
everyone involved in Arctic tourism needs to include extra
caution and safety rules into all of their activities and
work practises. Quality thinking should act as a foundation
and permeate every level of sustainable tourism. This will
give the tourism operator a marketing advantage and gain
increased confidence from their customers. This principle
stands for quality and safety in all business operations.
Quality:
- Written business plan.
The company should have viability and credibility in economic
affairs. Certify that tourism operations are based upon
competent financial management.
- Implement a monitoring
programme.
This will provide assurance that the business is evaluating
and improving on it environmental concern and efforts.
- Customer feedback and response
systems are in use. This will confirm
that the company maintains its quality service levels.
- Aim for high service quality in
all tourist services. Sustainable practices should
be part of a company's quality management plan.
- Guarantee that staff is trained in
tourism planning, service management and act as good hosts.
Safety:
- Written response plan.
This plan will include safety issues, risk analysis connected
to specific activities and a risk management plan that
is reviewed regularly. Visitor risk management is the
systematic identification, analysis and control of the
broad range of visitor risks.
- Follow safety rules.
The company follows national, regional and local
legislation regarding essential safety laws and regulations.
Local authorities are informed of regularly used itineraries
for safety reasons as well as assure that the company’s
activities comply with local regulations.
- Employ only well-trained and skilled
staff.
All staff is trained for first aid skills and
are certified for accepted regional (Arctic) first-aid.
Educated and well-trained staff is the key to responsible
tourism.
- The company has relevant insurances in
place.
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